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“Data science begins with data. Nothing gets built without data. Data science continues with science. Accurate, persuasive and effective prediction requires patterns. The process of discovering that pattern is science. Any product worth building requires a reliable pattern to exist in the data.”
– Christopher Berry, co-founder and chief science officer of Authintic, in his article on recommendation engines in the current issue of Analytics.
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Industry NewsSmart grid analytics ROI to exceed $121.8 billion globally by 2020
Utilities worldwide must maximize efficiency for constrained energy resources. Many are realizing the smart grid vision by using SAS Analytics and SAS Data Management to discover powerful insights buried in volumes of new data. SAS enables utilities to harness data for pinpoint control and monitoring, usage and demand forecasting, rapid diagnosis and repair, as well as predicting output from renewable sources such as solar and wind. For those capabilities, business analytics leader SAS is ranked No. 1 for smart grid analytics and data management/movement in the recently released utility industry report, “The Soft Grid 2013-2020: Big Data & Utility Analytics for the Smart Grid,” by GTM Research.
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Industry NewsFICO analytic cloud to enable real-time customer engagement
FICO will deliver its analytic-powered customer engagement services via the new FICO Analytic Cloud, for creating, customizing and deploying analytic-driven applications and services. Application developers, FICO clients and FICO partners will be able to take advantage of these services to rapidly create, execute and manage high-volume campaigns that engage customers in real-time with mass personalization across channels including brick-and-mortar, social and mobile.
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Special ArticlesStudy: Who can best manage ‘voice of the customer’?
Over the next three years, global organizations will make understanding and interacting with the customer their top priority. So says a new study from The Economist Intelligence Unit titled, “Voice of the customer: Whose job is it, anyway?” Yet only 56 percent of respondents to the survey, sponsored by SAS, believe their companies clearly understand the customer today.
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Friday, 25 March 2011 05:00 | Last Updated on Monday, 12 September 2011 16:51 | 
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Company Line
OpenRules 6 Gives Business Analysts More Control over Decision Models than Ever Before
OpenRules, Inc. has launched the new Release 6 of its open source Business Decision Management System commonly known as “OpenRules.” Using OpenRules 6 business analysts can build and execute decision models without IT involvement.
OpenRules 6 effectively removes any programming from the representation of rules and allows business analysts themselves to specify their decision models and rule families directly in Excel. Business users can define business glossaries and test cases using predefined Excel tables; they can then execute these decision models to validate their accuracy. Once a decision model has been validated, it can be easily incorporated into any Java or .NET environment. This process may involve IT specialists but only to map OpenRules business glossary to a specific business object model. The business logic itself remains completely in the hands of subject matter experts! See a detailed example.
OpenRules 6 provides the following key differentiators:
- No rule languages to learn, no rule coding
- No proprietary graphical interfaces for rules management
- No IT involvement in business logic representation
- Executable Decision Models.
The new release avoids the use of "Java snippets," rule parameters, or even rule templates. Previous versions of OpenRules supported two views of rule families, Business and Technical. With OpenRules 6 only a single Business View is needed to express rules semantics and to actually execute the rules.
OpenRules 6 comes with a set of new sample decision models and new manuals:
OpenRules 6 is available for downloads from www.openrules.com/download.htm. For a nominal fee you may receive a complete version of the Release 6.0.1 including software, documentation, sources, along with access to Priority Supportand the Inside Track Program. A complete installation also includes:
A free evaluation version of the latest release is available as well.