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Analytics Magazine

Capgemini, Oracle launch global business analytics service for telecommunications

Industry News

Capgemini (www.us.capgemini.com) a provider of consulting, technology and outsourcing services, and Oracle (www.oracle.com) recently announced the launch of Business Analytics for Telecommunications, strengthening Capgemini’s global Business Information Management (BIM) Service Line. The new solution provides an accelerated platform to help telecommunications companies gain insight into their entire customer relationship, from campaign performance to customer analytics. It builds on Capgemini’s expertise in the telecommunications sector and Oracle BI technology.

The solution works closely with the Oracle Communications Data Model – Oracle’s standards-based, comprehensive data model, designed and optimized to address the needs of the communications industry. It is designed to be scalable, flexible and easy to adapt to meet specific customer requirements. Intended for rapid deployment, the new pre-built solution enables complete implementation within a short time span, leveraging existing customer data warehouses and bringing business analytics closer to the user.

Using analytical scenarios built specifically for the telecommunications market, it provides a comprehensive analytical tool for communications service providers to enhance their customer-centric business intelligence capabilities. Through a range of business-oriented dashboards, reports, what-if analysis and value driver trees it provides a 360-degree view of customers and helps analyze campaign performance to drive customer loyalty and improve retention.

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2018 INFORMS Conference on Business Analytics and Operations Research
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