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Analytics Magazine

Cable & Wireless Communications revolutionizing business analytics with MediationZone and Cloud technology

Industry News

Performing business analytics tasks that would normally require thousands of dollars in investment can now be done for just a few cents. Those are the findings in a recent briefing paper from Cable & Wireless Communications.

Cable & Wireless Communications, in partnership with DigitalRoute, recently performed a proof of concept study that demonstrates how service providers can achieve huge cost reductions for business analytics while addressing security and privacy concerns.

Cloud computing is about to revolutionize the business intelligence market. Leveraging emerging open-source technologies and renting space on servers can potentially provide powerful data mining at a fraction of the cost of the established technologies. For service providers in particular, this is becoming urgent with the large volumes of data generated from the new mobile devices. Radically lowering the cost for data mining would enable more sophisticated business intelligence solutions than ever before.

By literally renting computers and storage only for when one needs it and combining it with open-source technologies, analyzing large volumes of data is suddenly within the reach of any organization. Not only does the price change fundamentally, so does the capability to add additional computing resources through configuration.

The proof of concept performed by Cable and Wireless Communications demonstrates how to use MediationZone and cloud technology to perform business analytics on massive data volumes while maintaining stringent requirements on security and data-privacy.

A key element of the proof of concept was to demonstrate that analytics can be carried out on data that has been made much less sensitive. This involves a reversible process in which key personal information is replaced with random data.

“The first and perhaps most eye-catching result is the cost of processing. Even after testing with billions of records, the bill ended up less than a hundred dollars,” says Birger Thorburn, CIO at Cable & Wireless Communications.

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