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Analytics Magazine

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Method to March Madness

If it’s March, it must be time for March Madness, the annual college basketball lollapalooza that compels untold millions of people across the country to try and predict the outcome of a 64-team tournament (not including play-in games) in hopes of winning the office or online pool and all the glory and money that goes with it. The beauty (and perhaps irony) of March Madness is that no one – not the college basketball junkie, not the office nerd, not even the analytics guru well-versed in predictive analytics who studies “bracketology” (all three may be the same person) – knows the outcome in advance, so anyone has an equal chance of winning . . . or do they?

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Barkley’s analytics bark: bigger than his bite?

As the editor of Analytics magazine (as well as OR/MS Today, the membership magazine of INFORMS), we naturally sing the praises of the analytics profession, and tend to take it for granted that the world understands and appreciates all that analytics offers. And then along comes Charles Barkley, a basketball Hall of Famer now doing commentary for TBS in conjunction with telecasts of NBA games, to shake us out of our complacency.

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Are analysts primitive Homo Analyticus?

I enjoy maturity and evolution models of all kinds, especially for business. As the name implies, maturity models for information technologies or management accounting practices, for example, have stages of development that provide confidence that regardless of the model’s current stage – low or high – there is always a next step up that can be attained in an evolutionary way.

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Smart people, stupid choices

    Smart people, stupid choices

The final leg of horse racing’s prestigious Triple Crown race, the Belmont Stakes, was held this past Saturday. The favored horse, I’ll Have Another, was scratched due to a leg injury. For gamblers who would likely to have bet on I’ll Have Another for the Belmont, maybe this saved them some money. Why? I will get to that in a moment.

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What is analytics and how does it relate to Operations Research?

    What is analytics and how does it relate to Operations Research?

I was just reading an article on the INFORMS Analytics section, intriguingly titled Analytics, OR and INFORMS – Where the three meet. I am responsible for the Analytics department of a growing digital marketing agency and I have a long career in Operations Research behind me, so the question “What is analytics and how does it relate to Operations Research?“ I wrestle with.

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The Analytics of Paid Search

    The Analytics of Paid Search

Because of its direct response and data rich nature, paid search is arguably the most analytic of digital marketing activities. If you go to Google, Bing, or other search engine and type in a search query your browser will return a new page: the SERP (Search Engine Results Page).  Generally on the left hand side you will see the results that the engine (that’s how the Technorati refer to Search Engines) regards as the most relevant.

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Introduction to Digital Marketing for Analytics Professionals

    Introduction to Digital Marketing for Analytics Professionals

Every day I come to work in digital marketing I find everything has been overturned and needs to be radically rethought. It’s a blast. I made the jump from offline in 2000. I already had a 15-year analytics career behind me but there was very little tolerance for my ignorance.

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When push comes to shove

In a recent posting on The New Yorker website, author John Seabrook comments on crowd disasters, noting a difference between such disasters in the developed and developing worlds. In the developed world, they usually occur at big sales events (such as the 2008 Black Friday incident at a Long Island, N.Y., Wal-Mart where an employee was trampled to death), rock concerts, nightclubs and sporting events (i.e., commercial events).

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Health care debate needs dose of analytics

Led by House Speaker John Boehner, many Republicans and other critics of last year’s health care reform legislation describe it as a “job-killer bill” that will eliminate between 650,000 and 1.6 million jobs and waste multi-millions of dollars of taxpayer money.

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Getting ready for Chicago conference

Today I made my airline and hotel reservations to attend the INFORMS Conference on Business Analytics and Operations Research in Chicago April 10-12.

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Headlines

IBM intensifies fight against Zika virus

IBM recently announced that it is committing powerful resources, technology and pro bono expertise to help scientists, the public health community and humanitarian agencies in the fight against the Zika virus. As part of its IBM Impact Grant programs, IBM is providing technology and talent to Brazil’s Oswaldo Cruz Foundation (Fiocruz), a research institution affiliated with the Brazilian Ministry of Health and one the most prominent science and technology health institution in Latin America. Read more →

Mu Sigma releases ‘State of Analytics and Decision Science’ report

Mu Sigma, a global provider of decision science and big data analytics solutions, recently announced the results of its inaugural “State of Analytics and Decision Science” report, which identifies gaps and shortcomings in traditional approaches to analytics and problem solving. With the goal of understanding senior decision makers’ priorities and challenges in regards to analytics, Mu Sigma surveyed executives who lead or heavily influence data and analytics investment decisions at large U.S. enterprises across a variety of industries. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

INFORMS Annual Meeting
Nov. 13-16, 2016, Nashville, Tenn.

CONTINUING EDUCATION

Foundations of Modern Predictive Analytics
Nov. 17-18, 2016, Nashville, Tenn. 

SEMINARS

Data Analytics for Action & Impact: Transforming Data to Goal-Driven Insight for the Data-Rich yet Information-Poor
Aug. 18-19, 2016, Los Angeles

Predictive Analytics and Data Mining Strategic Implementation Course Series: A Comprehensive and Active Experience of the Full Modeling Practice Framework
Aug. 22-26, 2016, Los Angeles


WORKSHOPS

The Arithmetic of Uncertainty: A Cure for the Flaw of Averages
A one-day (9 a.m.-5 p.m.) workshop with optional hands-on computer lab
Sept. 14: Washington, D.C. (Crystal City)
Sept. 20: Houston
Sept. 21: Dallas
For more information and to register, click here.

CAP® EXAM SCHEDULE

CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:


 
For more information, go to 
https://www.certifiedanalytics.org.