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Content/Interactive Marketing Opportunities can help you build a successful content marketing program or interactive lead generation program. Enhance your position as an industry thought leader and expert in the analytics profession by promoting the following content formats on

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888.303.5639, ext. 212

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Sharon Baker

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The website provides in-depth information on a number of analytics topics, applications and industry solutions. To assist web visitors who are directly searching for specifi information we have created Topic Information Center Pages on the website. For each Topic Information Center Page we have aggregated industry news, research, product news and articles from Analytics Magazine in one location. If your company is a leader in one of these specifi areas, you can enhance your leadership position by becoming an exclusive sponsor of your area of expertise. Information on the following topic areas will be aggregated in the Analytics Information Center Page:

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Your company can be the exclusive sponsor of an Analytics Information Center Page. Your sponsorship includes a prominent advertisement (250×250 pixels), a 250 word company profil and a link to your website. The annual cost is only $4,800. Monthly sponsorships if available are $500 per month.

Advertising Contacts

Companies A-L
Aileen Kronke
888.303.5639, ext. 212

Companies M-Z
Sharon Baker


Forbes names Dietrich a leader of the data analytics pack

INFORMS member Brenda L. Dietrich, an IBM Fellow, vice president and leader of IBM’s data science group, was recently profiled by Forbes in an article headlined, “Meet 9 Women Leading The Pack In Data Analytics.” Dietrich is also an INFORMS Fellow and a member of the National Academy of Engineering. She served as president of INFORMS in 2007. Read more →

Female board members more likely to have tech experience

Female members of corporate boards of directors are nearly twice as likely as their male counterparts to have professional technology experience, according to new research from Accenture. To understand the gender composition of corporate boards and the role technology plays in the careers of female board members, Accenture examined women’s representation on the boards of more than 500 Forbes Global 2000 companies in 39 countries across Europe, Asia, North America, South America and Australia. Read more →

Study: Consumers buy close to what they first searched online

Given the ease of online search, consumers can explore and discover hundreds of available items in any category. Retailers and advertisers are keen to influence the search and final purchase through better product recommendations and targeted advertising. A forthcoming article in the INFORMS journal Marketing Science studies online search and purchase behavior of consumers in the digital camera category and finds that even though consumers may search for extended periods of time, what they purchase tends to be remarkably close to items they searched and found in their very first search. Read more →



INFORMS Annual Meeting
Nov. 13-16, 2016, Nashville, Tenn.


Foundations of Modern Predictive Analytics
Nov. 17-18, 2016, Nashville, Tenn. 


The Arithmetic of Uncertainty: A Cure for the Flaw of Averages
A one-day (9 a.m.-5 p.m.) workshop with optional hands-on computer lab
Sept. 14: Washington, D.C. (Crystal City)
Sept. 20: Houston
Sept. 21: Dallas
For more information and to register, click here.


CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:

For more information, go to