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Analytics Magazine

Online Advertising

Each month thousands of business executives, analytics practitioners, consultants and research professionals visit More than 151,429 visitors have viewed over 225,483 pages. The website averages 10,812 unique visitors monthly, with 12,742 visits, and 18,856 pages viewed.

Your website advertisement is interactive allowing your prospect to react immediately to your marketing message and visit your website or specific landing page. We offer a number of ad sizes and formats to allow you to maximize the impact and interest in your products and services.

Online Advertising Rates Per Insertion

Ad Unit Size 1 month 3 months 6 months 12 months
Leaderboard 728px × 90px $ $ $ $
Top Banner 468 x 60 $901 $776 $679 $576
Column Banner 300 x 250 $835 $751 $655 $552

Advertising Terms and Conditions

  • All rates are net.
  • Payment required within 15 days of signing advertising agreement.
  • Subsequent periods will be billed at the beginning of each session.
  • Ads will be posted within 5 working days of being received.
  • Advertisers holding the ad spot will be given the option to keep it, but the decision to renew is required no later than 15 days prior to end of existing contract. Replacements will be selected on a “first come, first served” basis.
  • Submission information should be supplied as GIF, JPG or SWF (Flash) files.
  • File size should not exceed 30 kb.
  • Combination print and banner rates available.

Submit files to Patton McGinley
Call with questions: 888.303.5639, ext. 214

To place an online ad contact:

Companies A-L
Aileen Kronke
888.303.5639, ext. 212

Companies M-Z
Sharon Baker


Forbes names Dietrich a leader of the data analytics pack

INFORMS member Brenda L. Dietrich, an IBM Fellow, vice president and leader of IBM’s data science group, was recently profiled by Forbes in an article headlined, “Meet 9 Women Leading The Pack In Data Analytics.” Dietrich is also an INFORMS Fellow and a member of the National Academy of Engineering. She served as president of INFORMS in 2007. Read more →

Female board members more likely to have tech experience

Female members of corporate boards of directors are nearly twice as likely as their male counterparts to have professional technology experience, according to new research from Accenture. To understand the gender composition of corporate boards and the role technology plays in the careers of female board members, Accenture examined women’s representation on the boards of more than 500 Forbes Global 2000 companies in 39 countries across Europe, Asia, North America, South America and Australia. Read more →

Study: Consumers buy close to what they first searched online

Given the ease of online search, consumers can explore and discover hundreds of available items in any category. Retailers and advertisers are keen to influence the search and final purchase through better product recommendations and targeted advertising. A forthcoming article in the INFORMS journal Marketing Science studies online search and purchase behavior of consumers in the digital camera category and finds that even though consumers may search for extended periods of time, what they purchase tends to be remarkably close to items they searched and found in their very first search. Read more →



INFORMS Annual Meeting
Nov. 13-16, 2016, Nashville, Tenn.


Foundations of Modern Predictive Analytics
Nov. 17-18, 2016, Nashville, Tenn. 


The Arithmetic of Uncertainty: A Cure for the Flaw of Averages
A one-day (9 a.m.-5 p.m.) workshop with optional hands-on computer lab
Sept. 14: Washington, D.C. (Crystal City)
Sept. 20: Houston
Sept. 21: Dallas
For more information and to register, click here.


CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:

For more information, go to