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Analytics Magazine

Online Advertising

Each month thousands of business executives, analytics practitioners, consultants and research professionals visit www.analytics-magazine.org. More than 151,429 visitors have viewed over 225,483 pages. The website averages 10,812 unique visitors monthly, with 12,742 visits, and 18,856 pages viewed.

Your website advertisement is interactive allowing your prospect to react immediately to your marketing message and visit your website or specific landing page. We offer a number of ad sizes and formats to allow you to maximize the impact and interest in your products and services.

Online Advertising Rates Per Insertion

Rates below are based on rotating placement (maximum of 3 rotating ads).
Your ad will be on a 42 second rotating schedule, with other ads in that slot.

Ad Unit Size 1 month 3 months 6 months 12 months
Leaderboard 728px × 90px $1081 $931 $815 $691
Top Banner 468 x 60 $901 $776 $679 $576
Column Banner 300 x 250 $835 $751 $655 $552

Rates below are based on static, non-rotating placement.
Your ad is exclusive in that position and will not rotate with any other ad.

Ad Unit Size 1 month 3 months 6 months 12 months
Leaderboard 728px × 90px $2450 $2002 $1837 $1592
Top Banner 468 x 60 $1998 $1698 $1498 $1297
Column Banner 300 x 250 $1700 $1445 $1275 $1105

Advertising Terms and Conditions

  • All rates are net.
  • Payment required within 15 days of signing advertising agreement.
  • Subsequent periods will be billed at the beginning of each session.
  • Ads will be posted within 5 working days of being received.
  • Advertisers holding the ad spot will be given the option to keep it, but the decision to renew is required no later than 15 days prior to end of existing contract. Replacements will be selected on a “first come, first served” basis.
  • Submission information should be supplied as GIF, JPG or SWF (Flash) files.
  • File size should not exceed 30 kb.
  • Combination print and banner rates available.

Submit files to Patton McGinley
Call with questions: 888.303.5639, ext. 214

ADVERTISING CONTACT

Aileen Kronke
888.303.5639, ext. 212
Direct: 678.293.5201
aileen@lionhrtpub.com

Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.


Headlines

Gaining distribution in small retail formats brings big payoffs

Small retail formats with limited assortments such as Save-A-Lot and Aldi and neighborhood stores like Target Express have been growing in popularity in the United States and around the world. For brands, the limited assortments mean greater competition for shelf-space, raising the question of whether it is worth expending marketing effort and slotting allowances to get on to their shelves. According to a forthcoming study in a leading INFORMS scholarly marketing journal, Marketing Science, the answer is “yes.” Read more →

Cognitive computing a disruptive force, but are CMOs ready?

While marketing and sales professionals increasingly find themselves drowning in data, a new IBM study finds that 64 percent of surveyed CMOs and sales leaders believe their industries will be ready to adopt cognitive technologies in the next three years. However, despite this stated readiness, the study finds that only 24 percent of those surveyed believe they have strategy in place to implement these technologies today. Read more →

How weather can impact consumer purchase response to mobile ads

Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands: weather-based advertising. According to the study, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of the ad content can either help or hurt such response depending on the current local weather. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

Essential Practice Skills for High-Impact Analytics Projects
Sept. 26-27, Executive Conference Center, Arlington, Va.

Foundations of Modern Predictive Analytics
Oct. 2-3, VT Executive Briefing Center, Arlington, Va.

2017 INFORMS Annual Meeting
October 22-25, 2017, Houston

2017 Winter Simulation Conference (WSC 2017)
Dec. 3-6, 2017, Las Vegas

CAP® EXAM SCHEDULE

CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:


 
For more information, go to 
https://www.certifiedanalytics.org.