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Analytics Magazine

Online Advertising

Each month thousands of business executives, analytics practitioners, consultants and research professionals visit More than 151,429 visitors have viewed over 225,483 pages. The website averages 10,812 unique visitors monthly, with 12,742 visits, and 18,856 pages viewed.

Your website advertisement is interactive allowing your prospect to react immediately to your marketing message and visit your website or specific landing page. We offer a number of ad sizes and formats to allow you to maximize the impact and interest in your products and services.

Online Advertising Rates Per Insertion

Rates below are based on rotating placement (maximum of 3 rotating ads).
Your ad will be on a 42 second rotating schedule, with other ads in that slot.

Ad Unit Size 1 month 3 months 6 months 12 months
Leaderboard 728px × 90px $1081 $931 $815 $691
Top Banner 468 x 60 $901 $776 $679 $576
Column Banner 300 x 250 $835 $751 $655 $552

Rates below are based on static, non-rotating placement.
Your ad is exclusive in that position and will not rotate with any other ad.

Ad Unit Size 1 month 3 months 6 months 12 months
Leaderboard 728px × 90px $2450 $2002 $1837 $1592
Top Banner 468 x 60 $1998 $1698 $1498 $1297
Column Banner 300 x 250 $1700 $1445 $1275 $1105

Advertising Terms and Conditions

  • All rates are net.
  • Payment required within 15 days of signing advertising agreement.
  • Subsequent periods will be billed at the beginning of each session.
  • Ads will be posted within 5 working days of being received.
  • Advertisers holding the ad spot will be given the option to keep it, but the decision to renew is required no later than 15 days prior to end of existing contract. Replacements will be selected on a “first come, first served” basis.
  • Submission information should be supplied as GIF, JPG or SWF (Flash) files.
  • File size should not exceed 30 kb.
  • Combination print and banner rates available.

Submit files to Patton McGinley
Call with questions: 770-431-0867, ext. 214


John Llewellyn


Study: The magic of animated movies not tied to latest technology

In the nearly 60 years between the 1939 release of Hollywood’s first full-length animated movie, “Snow White and the Seven Dwarfs” and modern hits like “Toy Story,” “Shrek” and more, advances in animation technology have revolutionized not only animation techniques, but moviemaking as a whole. However, a new study in the INFORMS journal Organization Science found that employing the latest technology doesn’t always ensure creative success for a film. Read more →

Six finalists named for Edelman Award

INFORMS selected a diverse group of six finalists for the 47th annual Franz Edelman Award for Achievements in Operations Research and Management Science, the world’s most prestigious award for achievement in the practice of analytics and O.R. The 2018 finalists, who will present their work before a panel of judges at the INFORMS Conference on Analytics & Operations Research in Baltimore on April 15-17, included innovative applications in broadcasting, healthcare, communication, inventory management, vehicle fleet management and alternative energy. Read more →

Are Super Bowl ads worth it? New research suggests benefits persist

On Feb. 4, more than 40 percent of U.S. households will watch the 2018 Super Bowl game on TV. Advertisers will pay up to $4 million for a 30-second spot during the telecast. Is the high cost of advertising worth it? A new study finds that the benefits from Super Bowl ads persist well into the year with increased sales during other sporting events. Further, the research finds that the gains in sales are much more substantial when the advertiser is the sole advertiser from its market category or niche in a particular event. Read more →



2018 INFORMS Conference on Business Analytics and Operations Research
April 15-17, 2018, Baltimore


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