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Analytics Magazine, the website, www.analytics-magazine.com and the monthly email newsletter, Analytics eNews deliver the latest information on the role of analytics in business decision making. These publications are produced by the leading association for advanced analytic professionals, INFORMS (the Institute for Operations Research and the Management Sciences). The editorial mission is to help advance the practice, research, methods and applications of advanced analytics.

Analytics is Delivered Through Multiple Channels to Your Prospects

Published six times a year, each digital issue of Analytics Magazine includes timely feature articles, departments and columns written by industry experts, and case studies of analytic applications in business decisions. 13,000+ business executives, analyst professionals, academics and students receive Analytics Magazine.

The monthly Analytics eNews, emailed to more than 14,000 subscribers, reports on industry news, research studies, company announcements, industry events and career advancement. Analytics eNews provides advance previews of upcoming articles in Analytics and direct links to the website and magazine.

The website, www.analytics-magazine.org, is the daily destination for the analytics industry. The website features industry news, research studies, access to Analytics Magazine, upcoming industry events, new product announcements, industry research, suppler directories, analytic blogs/ videos/podcasts and whitepapers. The content on the website is constantly updated to provide the most current news and information in the analytics industry.

Registered Subscribers: 13,000+

 

2017 ADVERTISING SCHEDULE

ISSUE BOOK YOUR AD BY AD MATERIALS DUE
January/February December 8, 2016 December 15, 2016
March/April February 6, 2017 February 13, 2017
May/June April 7, 2017 April 14, 2017
July/August June 9, 2017 June 16, 2017
September/October August 10, 2017 August 17, 2017
November/December October 12, 2017 October 19, 2017

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Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.


Headlines

Gaining distribution in small retail formats brings big payoffs

Small retail formats with limited assortments such as Save-A-Lot and Aldi and neighborhood stores like Target Express have been growing in popularity in the United States and around the world. For brands, the limited assortments mean greater competition for shelf-space, raising the question of whether it is worth expending marketing effort and slotting allowances to get on to their shelves. According to a forthcoming study in a leading INFORMS scholarly marketing journal, Marketing Science, the answer is “yes.” Read more →

Cognitive computing a disruptive force, but are CMOs ready?

While marketing and sales professionals increasingly find themselves drowning in data, a new IBM study finds that 64 percent of surveyed CMOs and sales leaders believe their industries will be ready to adopt cognitive technologies in the next three years. However, despite this stated readiness, the study finds that only 24 percent of those surveyed believe they have strategy in place to implement these technologies today. Read more →

How weather can impact consumer purchase response to mobile ads

Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands: weather-based advertising. According to the study, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of the ad content can either help or hurt such response depending on the current local weather. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

Essential Practice Skills for High-Impact Analytics Projects
Sept. 26-27, Executive Conference Center, Arlington, Va.

Foundations of Modern Predictive Analytics
Oct. 2-3, VT Executive Briefing Center, Arlington, Va.

2017 INFORMS Annual Meeting
October 22-25, 2017, Houston

2017 Winter Simulation Conference (WSC 2017)
Dec. 3-6, 2017, Las Vegas

CAP® EXAM SCHEDULE

CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:


 
For more information, go to 
https://www.certifiedanalytics.org.