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Analytics Magazine

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Analytics Magazine, the website, www.analytics-magazine.com and the monthly email newsletter, Analytics eNews deliver the latest information on the role of analytics in business decision making. These publications are produced by the leading association for advanced analytic professionals, INFORMS (the Institute for Operations Research and the Management Sciences). The editorial mission is to help advance the practice, research, methods and applications of advanced analytics.

Analytics is Delivered Through Multiple Channels to Your Prospects

Published six times a year, each digital issue of Analytics Magazine includes timely feature articles, departments and columns written by industry experts, and case studies of analytic applications in business decisions. 13,000+ business executives, analyst professionals, academics and students receive Analytics Magazine.

The monthly Analytics eNews, emailed to more than 14,000 subscribers, reports on industry news, research studies, company announcements, industry events and career advancement. Analytics eNews provides advance previews of upcoming articles in Analytics and direct links to the website and magazine.

The website, www.analytics-magazine.org, is the daily destination for the analytics industry. The website features industry news, research studies, access to Analytics Magazine, upcoming industry events, new product announcements, industry research, suppler directories, analytic blogs/ videos/podcasts and whitepapers. The content on the website is constantly updated to provide the most current news and information in the analytics industry.

Registered Subscribers: 14,000+

Analytics readers enjoy the digital format of the magazine, the ability to access the articles and columns from any location, and to easily share information with colleagues. Each month thousands of business executives, analytics practitioners, consultants and research professionals visit www.analytics-magazine.org. More than 151,429 visitors have viewed over 225,483 pages. The website averages 10,812 unique visitors monthly, with 12,742 visits, and 18,856 pages viewed.

2016 ADVERTISING SCHEDULE

ISSUE BOOK YOUR AD BY AD MATERIALS DUE
January/February December 8, 2015 December 15, 2015
March/April February 5, 2016 February 12, 2016
May/June April 8, 2016 April 15, 2016
July/August June 10, 2016 June 17, 2016
September/October August 10, 2016 August 17, 2016
November/December October 12, 2016 October 19, 2016

Advertising Contact:

Companies A-L
Aileen Kronke
888.303.5639, ext. 212
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Companies M-Z
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813.852.9942
sharon.baker@mail.informs.org

Headlines

ITIF: Expand computer science education to keep up with demand

Computer skills are in high demand among employers in a wide range of industries, not just tech-related fields, yet despite growing interest in the subject, a new report from the Information Technology and Innovation Foundation (ITIF) finds that too few U.S. students are taking quality computer science classes at the high school and university levels. ITIF makes the case for public action to support and maintain the groundswell of interest in computer science and capture the economic and social benefits that will come from fostering a more highly skilled workforce. Read more →

Report outlines benefits of data-driven customer experiences

According to a new report by Forbes Insights and SAS, “Data Elevates the Customer Experience: New Ways of Discovering and Applying Customer Insights,” the benefits of brands evolving to data-driven customer experiences (data-driven CX) are wide-ranging. The study notes data-driven methods enhance revenue generation and enable cost reduction, as well as accelerate process efficiencies and quality improvements. Read more →

Debunking myths about harm from artificial intelligence

Artificial intelligence (AI) holds great promise for economic growth and social progress, but pervasive, inaccurate myths about hypothetical harms could encourage policymakers to retard further innovation in the technology, according to a new report from the Information Technology and Innovation Foundation (ITIF). ITIF, a leading tech policy think tank, makes the case that policymakers should actively support further development and use of artificial intelligence if we want society to reap the myriad benefits it has to offer. Read more →

Report: Technology rarely used to detect fraud

Technology is an important tool to help companies fight fraud, but many are not succeeding in using data analytics as a primary tool for fraud detection. Meanwhile, fraudsters are leveraging technology to perpetrate fraud, according to a new report by KPMG International, “Global Profiles of the Fraudster.” Read more →

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