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Analytics Magazine, the website, www.analytics-magazine.com and the monthly email newsletter, Analytics eNews deliver the latest information on the role of analytics in business decision making. These publications are produced by the leading association for advanced analytic professionals, INFORMS (the Institute for Operations Research and the Management Sciences). The editorial mission is to help advance the practice, research, methods and applications of advanced analytics.

Analytics is Delivered Through Multiple Channels to Your Prospects

Published six times a year, each digital issue of Analytics Magazine includes timely feature articles, departments and columns written by industry experts, and case studies of analytic applications in business decisions. 13,000+ business executives, analyst professionals, academics and students receive Analytics Magazine.

The monthly Analytics eNews, emailed to more than 14,000 subscribers, reports on industry news, research studies, company announcements, industry events and career advancement. Analytics eNews provides advance previews of upcoming articles in Analytics and direct links to the website and magazine.

The website, www.analytics-magazine.org, is the daily destination for the analytics industry. The website features industry news, research studies, access to Analytics Magazine, upcoming industry events, new product announcements, industry research, suppler directories, analytic blogs/ videos/podcasts and whitepapers. The content on the website is constantly updated to provide the most current news and information in the analytics industry.

Registered Subscribers: 13,000+

 

2017 ADVERTISING SCHEDULE

ISSUE BOOK YOUR AD BY AD MATERIALS DUE
January/February December 8, 2016 December 15, 2016
March/April February 6, 2017 February 13, 2017
May/June April 7, 2017 April 14, 2017
July/August June 9, 2017 June 16, 2017
September/October August 10, 2017 August 17, 2017
November/December October 12, 2017 October 19, 2017

ADVERTISING CONTACT

Aileen Kronke
888.303.5639, ext. 212
Direct: 678.293.5201
aileen@lionhrtpub.com

Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.


Headlines

What you like in a CEO candidate may not deliver results

Attributes that often get someone hired as CEO may not be the ones that drive success once they are at the helm of the company. That’s one of many provocative insights in a study by consulting firm ghSMART. The study, recently featured in Harvard Business Review, identifies characteristics that differentiate the most effective leaders. Read more →

Paying for online reviews backfires among socially influential

Online user reviews have become an essential tool for consumers who increasingly rely on them to evaluate products and services before purchase. The business models of online review platforms such as Yelp and TripAdvisor and e-commerce sites such as Amazon and Expedia critically depend on them. Should such sites pay users to encourage them to write reviews? Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

CONFERENCES

2017 INFORMS Healthcare Conference
July 26-28, 2017, Rotterdam, the Netherlands

CAP® EXAM SCHEDULE

CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:


 
For more information, go to 
https://www.certifiedanalytics.org.