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Analytics Magazine

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Analytics supply chain manufacturingCurrent Issue
July/August 2018
Digital Edition | Web Edition



Alicia McCarty“A prospect can be a perfect fit for your product, and your campaign/content could be precisely tailored to their buyer persona, but if they’re not currently in a buying cycle or are uninterested for another reason, your best efforts could fall on deaf ears. Getting the timing right is an important aspect of effective personalization. That’s why intent data is currently generating a lot of excitement.”

Alicia McCarty, director of Marketing at Leadspace, in her article “Personalization: How to close the deal in the July/August issue of Analytics magazine.

Recent News

Employee engagement a top concern affecting customer experience

Most brands fall short of applying customer analytics in real time

With the convergence of digital technologies, such as artificial intelligence (AI) and the internet of things (IoT), opportunities are surging for brands to use advanced analytics to learn – and deliver on – what their customers expect in any given moment and place. A new study, conducted by Harvard Business Review Analytic Services and sponsored by SAS, Intel and Accenture Applied Intelligence, reports that companies using customer analytics are already achieving notable gains. Yet most believe themselves to be a far cry from effectively servicing their customers in real time. Read more →

Closer C-level collaboration needed to bridge gap in cyber readiness

With the proliferation of more and more sensitive data, expanding connectivity, and the adoption of automated processes, new research from Accenture reveals that C-suite and IT decision-makers need to embrace a different approach to cybersecurity to effectively protect against future cyber risks. While most companies have a chief information security officer (CISO) or assigned cybersecurity to a C-suite executive, such as a chief information officer (CIO), often, these leaders have limited influence on cybersecurity strategy outside their departments. Read more →

Report: Automotive industry to invest $3.3 billion in big data in 2018

Big data investments in the automotive industry are expected to surpass $3.3 billion in 2018, according to a report by SNS Telecom & IT. Amid the proliferation of real-time and historical data from sources such as connected devices, web, social media, sensors, log files and transactional applications, big data is rapidly gaining traction from a diverse range of vertical sectors. Read more →

Analytics Society of INFORMS

Jack Levis

Society focuses on member value, including regional conferences

As we move into the heat of summer, we continue to focus on value for our members. With that goal in mind, plans for regional meetings coordinated with INFORMS’ local chapters are moving ahead, including conferences set for Seattle and Chicago in the near future. Other local chapters have expressed interest in using this format for launching their own regional conferences, which allow our members to collaborate while invigorating the respective local chapters. Local chapters interested in participating should reach out to me or any of our officers. INFORMS Connect ( is a good way to do this. Read more →

Industry News

Frontline launches Solver.Academy, surpasses analytics tool milestone

Frontline Systems, developer of the Solver in Microsoft Excel, has launched Solver.Academy, its online learning platform for predictive and prescriptive analytics. Frontline also announced that it has surpassed 500,000 users of its cloud-based advanced analytics tools, aimed at spreadsheet-literate business analysts who aren’t expert data scientists. Read more →

AIMMS announces release of new R-link

AIMMS recently announced the release of a new R-link feature that allows app developers to leverage the power of R, including R libraries, to add statistical and other specialized number-crunching features to their AIMMS apps. Read more →

INFORMS Initiatives

New look for PubsOnLine, same great content

INFORMS has updated its PubsOnLine platform and design to better align with INFORMS’ storytelling mission – to lead with our content and the work being done by our members in operations research and analytics. The update takes advantage of new advances in UX design – as did the overhaul of (IOL) in April 2017 – to include more intuitive navigation, bold graphics and an overall more enjoyable reader experience in a completely mobile responsive environment. Read more →

New member of Education & Industry Outreach Department

INFORMS recently welcomed Heather Trusty (photo) to the Education & Industry Outreach team as the new CAP certification manager. Trusty comes from the Association of Clinical Research Professionals where she was the director of certification responsible for four global certification programs including the new Certified Professional program that she developed to meet the needs of the clinical research professional industry. Read more →

Proposals sought for inaugural INFORMS Security Conference

INFORMS is requesting proposals to organize the initial INFORMS Security Conference. In a continuing effort to promote the development and use of operations research and analytics in the government sector, INFORMS aims to have the conference bring together researchers and practitioners to ensure security in not only government, but industrial and personal activities as well. Read more →

2018 INFORMS Annual Meeting heading to Phoenix

The 2018 INFORMS Annual Meeting will be held Nov. 4-7 at the Phoenix Convention Center and Hyatt Regency Phoenix in the heart of downtown Phoenix. The Hyatt is just across the street from the Convention Center and both venues are within walking distance to many popular attractions. Read more →

WSC 2018 set for Gothenburg, Sweden, on Dec. 9-12

The 2018 Winter Simulation Conference (WSC 2018) will be held Dec. 9-12 at the Swedish Exhibition & Congress Centre in Gothenburg, Sweden. The 2018 conference seeks to highlight applications of simulation for noble causes in addition to continuing to report leading developments and applications in other fields. Read more →

Patrick Noonan

Essential practice skills workshop scheduled for Washington, D.C.

Patrick Noonan, a former management consultant, business owner and college professor, will lead a two-day workshop in the Washington, D.C., area as part of INFORMS’ Professional Development and Continuing Education program. The workshop, entitled, “Essential Practice Skills for High-Impact Analytics Projects,” will be held Sept. 19-20 at the AMA Washington D.C. Area Executive Conference Center in Arlington, Va. Read more →

Recent Features

Many optimization models fail because they do not sufficiently account for real-world randomness or suboptimal decisions by employees or vendors.

Supply Chain and Manufacturing: Why optimization models fail

Many optimization models fail because they do not sufficiently account for real-world randomness or suboptimal decisions by employees or vendors, or their solutions are not robust enough to handle the disruptions that occur throughout the day. In one representative example, a transportation company implemented an optimization model for a real-time work assignment system at a large facility without adequately testing the model in a realistic environment. When the model went live, it caused chaos in the field. Management realized the interdependencies between different tasks were not properly accounted for, so the model was promptly turned off. Read more →

AI has developed over several decades as a means of augmenting human abilities.

AI: The path to the intelligent enterprise

The First Wave of AI from 1975 to 1990 never quite lived up to expectations because of the inherent limitations of systems based on deductive logic algorithms. The succeeding Second Wave, which we’re still in, took advantage of massive leaps in sensor and processing capabilities that enabled a transition to more powerful, more flexible learning algorithms, giving us a glimpse of AI’s true potential. DARPA’s Pilot’s Associate is one of the earliest examples of a real-time cognitive engine that matched what’s best about a machine with what’s best about a human. The system relieved combat pilots of the burden of ancillary tasks so that the human could remain laser-focused on making the decisions that count with greater clarity. Read more →

Listening to the customer

Most consumer lending organizations pride themselves on “listening to the customer,” but for many, “listening” is actually more instinctual, with courses of action determined by previous experience or by examining past patterns of customer behavior. Very few actually make a concerted effort to truly listen to current and prospective customers via cognitive interviews and surveys. Tools available for data analysis allow true customer focus, where product offerings can be shaped based on a statistical understanding of the drivers that bring specific types of customers to the organization to address their specific short- and long-term goals. Read more →





















Does negative political advertising actually work?

While many potential voters dread campaign season because of pervasive negative political advertising, a new study has found that negative political advertising actually works, but perhaps not in the way that many may assume. The study “A Border Strategy Analysis of Ad Source and Message Tone in Senatorial Campaigns,” which will be published in the June edition of INFORMS’ journal Marketing Science, is co-authored by Yanwen Wang of the University of British Columbia in Vancouver, Michael Lewis of Emory University in Atlanta and David A. Schweidel of Georgetown University in Washington, D.C. Read more →

Meet Summit, world’s most powerful, smartest scientific supercomputer

The U.S. Department of Energy’s Oak Ridge National Laboratory on June 8 unveiled Summit as the world’s most powerful and smartest scientific supercomputer. With a peak performance of 200,000 trillion calculations per second – or 200 petaflops – Summit will be eight times more powerful than ORNL’s previous top-ranked system, Titan. For certain scientific applications, Summit will also be capable of more than three billion billion mixed precision calculations per second, or 3.3 exaops. Read more →

Employee engagement a top concern affecting customer experience

Employee engagement has surfaced as a major concern in delivering improvements in customer experience (CX), with 86 percent of CX executives in a Gartner, Inc. survey ranking it as having an equal or greater impact than other factors such as project management and data skills. “CX is a people issue,” says Olive Huang, research vice president at Gartner. “In some instances, the best technology investments have been derailed by employee factors, such as a lack of training or incentives, low morale or commitment, and poor communication of goals." Read more →



INFORMS Annual Meeting
Nov. 4-7, 2018, Phoenix


Advancing the Analytics-Driven Organization
July 16-19, noon-5 p.m.

Making Data Science Pay
July 30-31, 12:30 p.m.-5 p.m.

Predictive Analytics: Failure to Launch Webinar
Aug. 18, 11 a.m.

Applied AI & Machine Learning | Comprehensive
Sept. 10-13, 17-20 and 24-25


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