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Recent News

Gaining distribution in small retail formats brings big payoffs

Gaining distribution in small retail formats brings big payoffs

Small retail formats with limited assortments such as Save-A-Lot and Aldi and neighborhood stores like Target Express have been growing in popularity in the United States and around the world. For brands, the limited assortments mean greater competition for shelf-space, raising the question of whether it is worth expending marketing effort and slotting allowances to get on to their shelves. According to a forthcoming study in a leading INFORMS scholarly marketing journal, Marketing Science, the answer is “yes.” Read more →

Cognitive computing a disruptive force, but are CMOs ready?

While marketing and sales professionals increasingly find themselves drowning in data, a new IBM study finds that 64 percent of surveyed CMOs and sales leaders believe their industries will be ready to adopt cognitive technologies in the next three years. However, despite this stated readiness, the study finds that only 24 percent of those surveyed believe they have strategy in place to implement these technologies today. Read more →

How weather can impact consumer purchase response to mobile ads

Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands: weather-based advertising. According to the study, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of the ad content can either help or hurt such response depending on the current local weather. Read more →

Deloitte Review focuses on “The Future of Work”

As technology continues to blur the line between digital and physical, there is a heightened focus on what the future of work will bring. The latest issue of Deloitte Review examines the key trends shaping the future of work – from new talent models, cognitive tools and augmented reality to the gig economy and more, ­and how companies and employees alike can take action to help define what comes next. Read more →

Analytics Society of INFORMS

IAAA and Interfaces: a winning combination

The six finalists of the 2018 Innovative Applications of Analytics Award (IAAA) competition, sponsored by Caterpillar and the INFORMS Analytics Society, will receive expedited consideration for the publication of their winning work in a special issue of Interfaces, INFORMS premier journal of applied analytics. Read more →

Industry News

AIMMS sponsors first Dutch Data Science Awards

The winners of the first edition of the Dutch Data Science Awards, recently announced in Haarlem, included Quantib, data visualization expert Stef van den Elzen, AgroEnergy and CQM. AIMMS and AIMMS implementation partner ORTEC sponsored the awards along with EY, Lubbers De Jong, Microsoft and Motivaction.  Read more →

INFORMS Initiatives

Patrick Noonan

Management consultant, educator to lead analytics workshop

Dr. Patrick Noonan will lead a two-day workshop, “Essential Practice Skills for High-Impact Analytics Projects,” on Sept. 26-27 at the Executive Conference Center in Arlington, Va., where he will introduce a set of tools and techniques to helps analytics professionals apply their skills to achieve high impact in the workplace. Presented by INFORMS, the workshop is part of the Institute’s “essential skills” continuing education program. Read more →

Recertification: INFORMS offers free, three-year CAP renewal

Three more reasons to have CAP certification

Last month I wrote about the three key benefits of certification. These benefits included confirmation, differentiation and documentation. It would be fine if these were the only three reasons, but there are more. Three additional reasons are productivity, networking and continuous professional development. Like the first group, these highlight the competence and capabilities of those who hold the credential. Read more →

Dr. Tasha R. Inniss

INFORMS names Inniss director of Education and Industry Outreach

INFORMS announced that Dr. Tasha R. Inniss has joined the INFORMS staff as the inaugural director of Education and Industry Outreach. In this role, she will contribute her extensive mathematics and education background to the overall vision, strategic direction and implementation of all education- and practice (industry)-related activities and outreach. Read more →

Recent Features

dark data

Dark analytics: Shedding light on a new business asset

Deep within the astonishing volumes of raw information generated by business transactions, social media, search engines, IoT and countless other sources, valuable intelligence about customers, markets and organizations, lies waiting to be discovered. Leveraging advanced technologies to explore this expansive universe of unstructured and “dark” data reveals hidden insights to inform decision-making and chart new paths to the future. Machine learning, robotics process automation, visualization, natural language processing, and image and video analysis allow questions to be answered and opportunities brought to light that were unimaginable only a few years ago. Read more →

Organizations need to understand that any data left unexplored is an opportunity lost and a potential security risk.

Dark data: The two sides of the same coin

Today, we live in a digital society. Our distinct footprints are in every interaction we make. Data generation is a default – be it from enterprise operational systems, logs from web servers, other applications, social interactions and transactions, research initiatives and connected things (Internet of Things). In fact, according to a Digital Universe study, 2.2 zettabytes of data was generated in 2012. This grew by 100 percent in 2013, and is slated to grow to 44 zettabytes by 2020 worldwide. Read more →

Companies are increasingly at risk of politically motivated cyber attacks.

Surviving global terror: How businesses can better track risks

In 2015 and 2016, extremist groups carried out 33 successful terrorist attacks in Western countries – up from an average of three per year in the preceding decade. The overwhelming majority of terrorist attacks take place in a small handful of countries, with attacks in the West representing only 0.3 percent globally in 2016. But the increase in the frequency and fatality rates associated with these attacks means that terrorism is now firmly back on the corporate risk register, regardless of where a company’s assets may be located. Read more →

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Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.


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Headlines

Gartner: AI technologies to be pervasive in new software products

Market hype and growing interest in artificial intelligence (AI) are pushing established software vendors to introduce AI into their product strategy, creating considerable confusion in the process, according to Gartner, Inc. Analysts predict that by 2020, AI technologies will be virtually pervasive in almost every new software product and service. Read more →

Drone delivery: Professor develops solution to minimize delays in operations

When delivery companies like FedEx, Amazon and UPS launch drones to deliver packages in the near future, one Kennesaw State University computer science professor may be at the crux of solving one of its most complicated problems. Donghyun (David) Kim, assistant professor of computer science and an expert in computer algorithm optimization, is designing a fast-running algorithm to tackle simultaneous coordination problems among multiple delivery trucks and the drones launched from them. Read more →

Tech spending growth limited to about 5 percent through 2018

Forrester predicts U.S. business and government tech spending will continue to grow by 4.8 percent through 2017 and increase to 5.2 percent in 2018. While these forecasts are higher than Forrester’s projections following the 2016 presidential election, they are lower than the expected numbers from a year ago. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

Essential Practice Skills for High-Impact Analytics Projects
Sept. 26-27, Executive Conference Center, Arlington, Va.

Foundations of Modern Predictive Analytics
Oct. 2-3, VT Executive Briefing Center, Arlington, Va.

2017 INFORMS Annual Meeting
October 22-25, 2017, Houston

2017 Winter Simulation Conference (WSC 2017)
Dec. 3-6, 2017, Las Vegas

CAP® EXAM SCHEDULE

CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:


 
For more information, go to 
https://www.certifiedanalytics.org.