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Recent News

Groups lie more than individuals, according to new study

Do you pride yourself on being an honest person? Even individuals who have a proven track record of honest behavior are no match for the potentially negative influences present in a group dynamic, especially when money is at stake, according to a new study, published in the INFORMS journal Management Science.  Read more →

Accenture security report identifies top cyber threats

With recent large-scale cyberattacks signaling a growing front in destructive threats and business impact, a new midyear report from iDefense, part of Accenture Security, reveals how threat actors are continuing to evolve their ability to avoid detection. Based on in-depth analysis, the report anticipates a growth in the number of threat actors who are rapidly expanding their capabilities due to factors such as the proliferation of affordable, customizable and accessible tools and exploits. Read more →

Job searchers: It’s not just who you know, but how well you know them

While online networking sites enable individuals to increase their professional connections, to what extent do these ties actually lead to job opportunities? A new study in the INFORMS journal Management Science finds that, despite the ability to significantly increase the number of professional connections and identify more job leads with limited effort on these sites, unless the connection is a strong one, they typically will not lead to job offers.  Read more →

Study: Responding to reviews improves ratings

Can responding to online reviews improve a business’ online reputation? According to a forthcoming study in the INFORMS journal Marketing Science, management responses can not only lead to higher ratings for businesses but also more informative reviews.  Read more →

Analytics Society of INFORMS

Stefan Karisch

Looking forward to the INFORMS conference in Houston

Another INFORMS Annual Meeting is fast approaching, set for Oct. 22-25 in Houston. It promises to be a great venue to meet other practitioners. The program is shaping up to be very interesting. Several plenary and keynote presentations will be given by industry representatives, and there will be a number of practice-oriented sessions spanning a diverse set of application areas. Read more →

IAAA and Interfaces: a winning combination

The six finalists of the 2018 Innovative Applications of Analytics Award (IAAA) competition, sponsored by Caterpillar and the INFORMS Analytics Society, will receive expedited consideration for the publication of their winning work in a special issue of Interfaces, INFORMS premier journal of applied analytics. Read more →

Industry News

INFORMS Initiatives

CAP-logo

CAP certification goes digital

In previous articles, we noted the benefits of CAP® certification, including market differentiation and networking. Now INFORMS has announced yet another benefit: the CAP program will be converting to digital certificates beginning Oct. 1. Read more →

New Editor’s Cut focuses on feeding the world through analytics

As the world’s population continues to grow, the role of analytics and O.R. in developing effective new approaches to food production is becoming increasingly important. From more efficient distribution of water resources, to better management of meat and dairy production, to smarter crop cultivation, analytics is having a significant impact in the fight against global hunger Read more →

Verizon Fellow to lead predictive analytics workshop

James Drew, adjunct professor at Worcester Polytechnic Institute and Fellow at the Verizon Corporation for more than 30 years (where he was an internal consultant in statistics and data mining), will lead a “Foundations of Modern Predictive Analytics” workshop on Oct. 2-3 in Arlington, Va. Read more →

Patrick Noonan

Management consultant, educator to lead analytics workshop

Dr. Patrick Noonan will lead a two-day workshop, “Essential Practice Skills for High-Impact Analytics Projects,” on Sept. 26-27 at the Executive Conference Center in Arlington, Va., where he will introduce a set of tools and techniques to helps analytics professionals apply their skills to achieve high impact in the workplace. Presented by INFORMS, the workshop is part of the Institute’s “essential skills” continuing education program. Read more →

Recent Features

Output visualization of machine learning analysis

Output visualization of machine learning analysis

Data science is more than just building machine learning models; it’s also about explaining the models and using them to drive data-driven decisions. In the journey from analysis to data-driven outcomes, data visualization plays a very important role of presenting data in a powerful and credible way. Structured data only accounts for about 20 percent of stored information. The rest is unstructured data – texts, blogs, documents, photos, videos, etc. Unstructured data, also known as dark data, includes information assets that organizations collect, process and store during regular business activities, but generally fail to use for other purposes (for example, analytics, business relationships and direct monetizing). Unstructured data is the hidden part of the massive iceberg that has yet to be analyzed for useful decision-making. Read more →

Better-timed calls reach the right party when the person is most amenable to being approached

Calling the smart way

If we know anything about outbound telephone call centers, it’s these two facts: 1) People profess to hate all the unwanted telephone calls, and 2) Call centers keep making the calls because many of them actually do produce sales, debt payments and votes in elections. Now new research and development has produced a better approach, increasing response while decreasing the number of calls. This seemingly paradoxical improvement reflects a profound insight: Most call centers have focused on increasing the number of dialing attempts, while trying to limit calling when no representative will be available to talk to the answering party. Read more →

Multinational company’s Computational and Data Science R&D team supports an extensive, varied, dynamic research portfolio.

Company Profile: Air Liquide

The world leader in gases, technologies and services for industry and health, Air Liquide is present in 80 countries with approximately 67,000 employees and serves more than 3 million customers and patients. Oxygen, nitrogen and hydrogen are among the essential small molecules for life, matter and energy. Essential small molecules embody Air Liquide’s scientific territory and have been at the core of the company’s activities since its creation in 1902. Read more →

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Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.


Headlines

Gaining distribution in small retail formats brings big payoffs

Small retail formats with limited assortments such as Save-A-Lot and Aldi and neighborhood stores like Target Express have been growing in popularity in the United States and around the world. For brands, the limited assortments mean greater competition for shelf-space, raising the question of whether it is worth expending marketing effort and slotting allowances to get on to their shelves. According to a forthcoming study in a leading INFORMS scholarly marketing journal, Marketing Science, the answer is “yes.” Read more →

Cognitive computing a disruptive force, but are CMOs ready?

While marketing and sales professionals increasingly find themselves drowning in data, a new IBM study finds that 64 percent of surveyed CMOs and sales leaders believe their industries will be ready to adopt cognitive technologies in the next three years. However, despite this stated readiness, the study finds that only 24 percent of those surveyed believe they have strategy in place to implement these technologies today. Read more →

How weather can impact consumer purchase response to mobile ads

Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands: weather-based advertising. According to the study, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of the ad content can either help or hurt such response depending on the current local weather. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

Essential Practice Skills for High-Impact Analytics Projects
Sept. 26-27, Executive Conference Center, Arlington, Va.

Foundations of Modern Predictive Analytics
Oct. 2-3, VT Executive Briefing Center, Arlington, Va.

2017 INFORMS Annual Meeting
October 22-25, 2017, Houston

2017 Winter Simulation Conference (WSC 2017)
Dec. 3-6, 2017, Las Vegas

CAP® EXAM SCHEDULE

CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:


 
For more information, go to 
https://www.certifiedanalytics.org.