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Analytics Magazine

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July/August 2016

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“Automation holds the key to fast development of enterprise big data capability, and today’s SaaS offerings have many levels of automation. Make sure you pick the system that’s right for your current needs – and can grow with your enterprise as those needs change.”

– Brad Kolarov, managing partner of Stackspace, in his article “Navigating the big data analytics SaaS terrain” in the July/August issue of Analytics magazine.

Recent News

Tom Pohlmann, head of values and strategy Mu Sigma

Mu Sigma releases ‘State of Analytics and Decision Science’ report

Mu Sigma, a global provider of decision science and big data analytics solutions, recently announced the results of its inaugural “State of Analytics and Decision Science” report, which identifies gaps and shortcomings in traditional approaches to analytics and problem solving. With the goal of understanding senior decision makers’ priorities and challenges in regards to analytics, Mu Sigma surveyed executives who lead or heavily influence data and analytics investment decisions at large U.S. enterprises across a variety of industries. Read more →

sales & marketing analytics, few companies ‘get it right’

Study: When it comes to sales & marketing analytics, few companies ‘get it right’

Companies across industries admit to the growing importance of data analytics to improve sales and marketing effectiveness and decision-making. However, many struggle to piece together siloed data, properly define the problem or design the solution. As a result, they often fail to realize widespread business impact from their efforts, according to a study conducted by The Economist Intelligence Unit (EIU) and sponsored by global sales and marketing firm ZS. Read more →

Analytics Society of INFORMS

Last call for poster sessions at INFORMS Annual Meeting

The sheer magnitude of the 2016 INFORMS Annual Meeting in Nashville, Tenn., set for Nov. 13-15, is fueling new ideas for attendees to present their research or implemented results. A poster competition will be held on Monday and Tuesday of the conference, with cash awards given for first place ($350), second place ($250) and third place ($150). Read more →

Analytics Society seeks submissions for IAA Award

The Innovative Applications in Analytics Award, inaugurated in 2012 and presented by the Analytics Section of INFORMS, recognizes creative and unique application of analytical techniques. The prize “promotes the awareness and value of the creative combination of analytics techniques in unusual applications to provide insights and business value.” The prize committee seeks implementations that integrate theoretical advances and innovative applications in order to create value. Read more →

INFORMS Professional Colloquium – volunteer opportunity

Are you willing to help a student attending the Analytics Conference in Orlando by serving as a “buddy” during the event? The Analytics Section will be partnering with the INFORMS Professional Colloquium (IPC) to match Section volunteers with the students (~20) attending the event, described as providing “real-world career guidance for practice-oriented graduate students.”

Read more →

INFORMS Initiatives

Patrick S. Noonan, a professor at Emory University’s Goizueta Business School

Continuing education: Essential practice skills for analytics projects

Patrick S. Noonan, a professor at Emory University’s Goizueta Business School whose experience with the management consulting profession spans 30 years, will teach an intensive, hands-on, two-day course on “Essential practice skills for high-impact analytics projects” on Sept. 28-29 in Arlington, Va. The course, part of INFORMS’ Continuing Education program, is aimed at analytics professionals looking to sharpen and expand their analytical skills for real-world problem-solving. Read more →

Certified Analytics Professional

How to renew your CAP certification

To anyone who earned Certified Analytics Professional (CAP®) status in 2013, it’s time to renew. CAP is a credential that includes a requirement to continue involvement in the analytics profession and to demonstrate compliance every three years. Certificate holders need to earn 30 professional development hours (PDUs) over the three years of certification in order to renew. Read more →

New competition for tomorrow’s leaders in O.R. & analytics

INFORMS recently announced a new International O.R. & Analytics Team Competition, a unique student competition that provides a real-world workplace experience. Sponsored by Syngenta, the competition will feature teams of university students using identical data sets and software systems to solve a challenging business problem via an O.R./analytics approach. A panel of industry experts will judge the submissions. Read more →

Industry News

AIMMS releases AIMMS 4.21 with new functionality

AIMMS recently released AIMMS 4.21 that includes vertical drag and drop functionality for the Gantt Chart widget in the WebUI. It also offers “time window” functionality for this widget, which allows users to zoom in better on the specific part of the whole Gantt Chart that you are interested in. Read more →

Wayne State Univ. enrolls SAS analytics to improve retention, graduation rates

Administrators and staff at Wayne State University are dedicated to helping students succeed. But accessing student-level data to guide their strategy was challenging. Pre-formatted online reports provided limited insight, and working through IT was time-consuming. To solve these issues and quickly create and share interactive reports, Wayne State uses SAS Visual Analytics with Hadoop. Read more →

SAP picks Gurobi as original equipment manufacturer partner

SAP, a leading enterprise software provider in supply chain management, has chosen Gurobi as an OEM partner. As a result of this agreement, the Gurobi Optimizer has been integrated into the SAP Integrated Business Planning (SAP IBP) and Advanced Planning and Optimization (SAP APO) solutions to solve complex optimization problems. In addition, the Gurobi Optimizer enabled a seamless integration into the SAP HANA in-memory-platform. Read more →

Recent Features


Politics & Analytics: Who holds the keys to the White House?

According to quantitative historian Allan Lichtman, Trump has a serious chance to win the popular vote. Based on his “13 Keys” model [5], Lichtman called the 2016 election inconclusive as of May, with three of the 13 variables yet to be determined. “The 13 Keys model has been remarkably stable through all kinds of variations that led people to say, ‘This election is different,’ ” Lichtman says. “This record of reliability and the implications of which variables made it into the model still indicate that presidential elections are about governance, not campaigning.” Read more →


Missing Metric: The human side of sales analytics

The days of thinking about sales professionals as glad-handers who achieve results through client lunches and wheedling are over. As data-driven sales and marketing approaches take off, a new breed of sales staff is helping category-leading organizations achieve their audacious revenue targets via data science, predictive analytics and automation. The trend is giving rise to an exciting field of new sales tech that already is showing positive returns. Read more →


Analytical Journey: Navigating the big data analytics SaaS terrain

With the continued hype from so many big data companies, it is hard to understand the best way to start down the big data analytics path. After all, the reason we use big data software tools is to improve our data analytics, not to see if we can get the latest and greatest big data tool to work. We have seen too many “square-peg” solutions pounded into “round-hole” problems. Read more →











ITIF: Expand computer science education to keep up with demand

Computer skills are in high demand among employers in a wide range of industries, not just tech-related fields, yet despite growing interest in the subject, a new report from the Information Technology and Innovation Foundation (ITIF) finds that too few U.S. students are taking quality computer science classes at the high school and university levels. ITIF makes the case for public action to support and maintain the groundswell of interest in computer science and capture the economic and social benefits that will come from fostering a more highly skilled workforce. Read more →

Report outlines benefits of data-driven customer experiences

According to a new report by Forbes Insights and SAS, “Data Elevates the Customer Experience: New Ways of Discovering and Applying Customer Insights,” the benefits of brands evolving to data-driven customer experiences (data-driven CX) are wide-ranging. The study notes data-driven methods enhance revenue generation and enable cost reduction, as well as accelerate process efficiencies and quality improvements. Read more →

Debunking myths about harm from artificial intelligence

Artificial intelligence (AI) holds great promise for economic growth and social progress, but pervasive, inaccurate myths about hypothetical harms could encourage policymakers to retard further innovation in the technology, according to a new report from the Information Technology and Innovation Foundation (ITIF). ITIF, a leading tech policy think tank, makes the case that policymakers should actively support further development and use of artificial intelligence if we want society to reap the myriad benefits it has to offer. Read more →

Report: Technology rarely used to detect fraud

Technology is an important tool to help companies fight fraud, but many are not succeeding in using data analytics as a primary tool for fraud detection. Meanwhile, fraudsters are leveraging technology to perpetrate fraud, according to a new report by KPMG International, “Global Profiles of the Fraudster.” Read more →


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