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Quotable

ryan pellet

“Unstructured data consists largely of interactions; it’s all those angry or pleasant customer phone calls, the thousands of emailed questions, the Facebook wall posts and tweets directed toward a company. Despite being told otherwise by big data experts, most business practitioners see unstructured data as largely useless. … The problem is, they are missing one of the most important parts of the calls: why the customer was calling.”

– Ryan Pellet, chief strategy officer of Nexidia, in his Executive Edge article in the March/April issue of Analytics magazine.

Updated: Thursday 19 March 2015, 01:13

Headlines

Still time to register for the INFORMS Analytics Conference

Still time to register for the INFORMS Analytics Conference

There's still time to register for the 2015 INFORMS Conference on Business Analytics and O.R. in Huntington Beach, Calif., April 12-14. William Ruh, vice president of GE Software, and Brenda L. Dietrich, IBM Fellow, vice president of Emerging Technology, IBM Watson, and a past president of INFORMS, will headline the event. Read more

New computer model captures network economics of cybercrime

New computer model captures network economics of cybercrime

A new computer-based model examining cybercrimes adds an important way of examining the perishable value of stolen data so policymakers can plan against future hacks such as the recent Anthem data breach, according to a study authored by Anna Nagurney and published by the INFORMS journal Service Science. The model captures the network economics of cybercrime activity and permits the policy evaluation of interventions. Read more

Survey: U.S. consumers want personalized experience, control over data

U.S. consumers want a more personalized retail experience but are divided on retailers’ tactics and the types of personal information they feel comfortable disclosing, according to a new survey from Accenture. Nearly 60 percent of consumers want real-time promotions and offers, yet only 20 percent want retailers to know their current location and only 14 percent want to share their browsing history. Read more

‘Smarter buildings’ employ analytics system to reduce energy, operating costs

‘Smarter buildings’ employ analytics system to reduce energy, operating costs

IBM recently announced a new “smarter buildings” partnership with Carnegie Mellon University, the first higher education institution to pioneer use of a new cloud-based analytics system for reducing energy and facility operating costs. The university expects to save approximately 10 percent on utilities, nearly $2 million annually, when the system is fully deployed across 36 buildings on its Pittsburgh campus. Read more

Finalists named for UPS George D. Smith Prize

The Institute for Operations Research and the Management Sciences (INFORMS), publishers of Analytics magazine and the leading association for professionals in advanced analytics, recently announced three finalists for the UPS George D. Smith Prize that recognizes an academic institution’s excellence in preparing students to become practitioners of analytics and operations research. Read more

‘Clumpiness’ more profitable than traditional marketing segments

‘Clumpiness’ more profitable than traditional marketing segments

Marketing managers traditionally segment customers by three summary measures (also known as the RFM model): recency (the period of time since their last visit), frequency (how often they visit) and monetary value (how much they spend on a visit). However, a new study published in the INFORMS journal Marketing Science shows that, in contrast to traditional market segmentation, one based on “binge consumption” brings a higher long-term return to business. Read more

Analytics Section of INFORMS News

Analytics Section to showcase three competitions at conference

At the INFORMS Conference on Business Analytics and Operations Research, set for April 12-14 in Huntington Beach, Calif., the Analytics Section of INFORMS will highlight its three sponsored competitions: the SAS and INFORMS Analytics Section Student Analytical Scholar Competition, the Innovative Applications in Analytics Award and the Spreadsheet Guru competition. Read more

Student Analytical Scholarship winners announced

Jodie Lam, who is pursuing a master's degree in management/operations research at the University of British Columbia, was named the winner of the Student Analytical Scholar Competition sponsored by the Analytics Section of INFORMS and supported by SAS. Read more

Innovative Applications in Analytics Award

The three finalists for the Innovative Applications in Analytics awards will give presentations on April 14 as part of the INFORMS Conference on Business Analytics and Operations, so look for that track to hear outstanding examples of work, which are being recognized for "creative and unique application of a combination of analytical techniques in a new area." Read more

Spreadsheet Guru Competition

The Spreadsheet Guru competition, a test of head-to-head spreadsheet skills in data analysis and presentation, will feature online contestants from around the world. The contest will begin with a preliminary round March 28-April 4 via the Web, with the top eight finishers invited to participate in the semifinals and finals at the INFORMS Conference on Business Analytics and Operations. The 2015 winner will be crowned on April 14 following the finals. Read more

INFORMS Professional Colloquium

The INFORMS Professional Colloquium (IPC), a one-day program set for April 12 in conjunction with the 2015 INFORMS Conference on Business Analytics & Operations Research, enhances the experience for a select group of 20 students (mostly Ph.D.s, a few MS and MBA students) who are near graduation and who want to enter industry rather than academia. The colloquium will cover real-world case studies, job searching, a “day in the life of an O.R. professional,” and other useful topics, capped by a reception with the students and sponsors prior to the job fair reception. Read more

Save the Date for CAP Information Session

A Certified Analytics Professional (CAP) event will be held April 13 during the 2015 INFORMS Conference on Business Analytics & Operations Research in Huntington Beach, Calif. Section members, along with other conference attendees, are encouraged to attend this informative session to better understand the value a certification can bring to a career. Read more

Conference Updates

Healthcare Conference: Section Past President Don Kleinmuntz and Treasurer Tarun Mohan Lal are organizing an analytics cluster of sessions/presentations at the upcoming INFORMS Healthcare Conference in Nashville, Tenn., July 29-31. The cluster will have speakers from several healthcare provider organizations and vendor groups. Read more

Analytics Section to showcase three competitions in Huntington Beach

At the INFORMS Conference on Business Analytics and Operations Research, set for April 12-14 in Huntington Beach, Calif., the Analytics Section will highlight its three sponsored competitions: the SAS and INFORMS Analytics Section Student Analytical Scholar Competition, the Innovative Applications in Analytics Award and the Spreadsheet Guru competition. Read more

INFORMS Initiatives

INFORMS Continuing Education course at Analytics Conference

INFORMS Continuing Education courses are designed for today’s analytics professionals. The course “Foundations of Modern Predictive Analytics” will be offered April 15-16, immediately following the INFORMS Conference on Business Analytics and Operations Research in Huntington Beach, Calif. Read more

Analytics Maturity Model: Check strengths, weaknesses to improve

The new INFORMS Analytics Maturity Model (AMM) is proving to be a reliable self-assessment tool for analytics experts who want to determine how well their organizations gain the benefits of analytics. AMM allows you to input data about your organization – data is double encrypted to ensure security – rank your use of analytics on a 10-point scale and reuse the model to do comparisons over time. Read more

Executive Forum: Aligning Analytics Teams with Strategic Initiatives

Presented by INFORMS, the Executive Forum, designed especially for senior executives, will be focusing on talent recruitment and aligning analytics teams with strategic initiatives. This by invitation-only event will be held on April 12 in Huntington Beach, Calif., in conjunction with the INFORMS Conference on Business Analytics and Operations Research. Read more

Certification informational webinar series

Because the question asked most often about INFORMS’ Certified Analytics Professional (CAP®) program is, “How do I prepare?”, CAP volunteers and staff developed a series of webinars designed to increase candidate awareness of the exam content. The webinar series began in December 2014 and ended in February. During this period, a new webinar was delivered every two weeks on the INFORMS channel of BrightTalk (www.brighttalk.com). The webinars follow a similar format; each provides an introduction, about 50 minutes of presentation and a Q&A segment. Read more

Industry News

Frontline Systems’ RASON, REST API make advanced analytics easy in Web, mobile apps

Frontline Systems has launched a free public beta version of its new RASON™ modeling language and REST API at https://rason.com. Application developers can sign up for free accounts to use the language and REST API service, to create compact analytic models that “live” in any mobile app or Web page, solve them easily in the cloud and get back results. Read more

More News >>

Instant Replay

(Selected articles that ran in previous issues of Analytics that merit a second look.)

"Consulting: 18 things nobody tells you about solo practice"
by
Doug Samuelson

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Conferences

INFORMS EVENTS

April 12-14
2015 INFORMS Conference on Business Analytics and Operations Research
Huntington Beach, Calif.

June 14-17
CORS - INFORMS Joint International Meeting
Le Centre Sheraton, Montreal

July 29-31
INFORMS Healthcare 2015
Nashville, Tenn.

OTHER EVENTS

April 20
2015 Analytics Applications Summit

Harrisburg University of Science and Technology, Harrisburg, Pa. (Free event)

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