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Analytics Magazine

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Analytics Sept/Oct 2016

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September/October 2016

Digital Edition | Web Edition

QUOTABLE

Paul Roma Analytics cognitive computing“Whatever we’ve done in cognitive computing today will soon be considered quaint early indicators of the seismic changes that follow. We are heading down an exponential change curve.”

– Paul Roma, chief analytics officer at U.S. Deloitte, in his “Executive Edge” column in the September/October issue of Analytics magazine.

Recent News

Brenda L. Dietrich

Forbes names Dietrich a leader of the data analytics pack

INFORMS member Brenda L. Dietrich, an IBM Fellow, vice president and leader of IBM’s data science group, was recently profiled by Forbes in an article headlined, “Meet 9 Women Leading The Pack In Data Analytics.” Dietrich is also an INFORMS Fellow and a member of the National Academy of Engineering. She served as president of INFORMS in 2007. Read more →

Female board members more professional technology experience

Female board members more likely to have tech experience

Female members of corporate boards of directors are nearly twice as likely as their male counterparts to have professional technology experience, according to new research from Accenture. To understand the gender composition of corporate boards and the role technology plays in the careers of female board members, Accenture examined women’s representation on the boards of more than 500 Forbes Global 2000 companies in 39 countries across Europe, Asia, North America, South America and Australia. Read more →

consumer search behavior

Study: Consumers buy close to what they first searched online

Given the ease of online search, consumers can explore and discover hundreds of available items in any category. Retailers and advertisers are keen to influence the search and final purchase through better product recommendations and targeted advertising. A forthcoming article in the INFORMS journal Marketing Science studies online search and purchase behavior of consumers in the digital camera category and finds that even though consumers may search for extended periods of time, what they purchase tends to be remarkably close to items they searched and found in their very first search. Read more →

Strong market demand expected to drive public cloud growth

The public cloud market will grow rapidly to $236 billion in 2020, up 23 percent from 2014, according to Forrester’s latest forecast. The growth will be driven by a stronger market for cloud applications like software-as-a-service (SaaS) and an increased demand for cloud platforms such as infrastructure-as-a-service (IaaS) and platform-as-a-service (PaaS). Read more →

IBM study cloud computing growth

Companies moving to hybrid clouds for more efficiency, growth

Almost every company is using the cloud, but not for everything, finds a new IBM study. Seventy-eight percent of respondents say their cloud initiatives are coordinated or fully integrated, compared to just 34 percent in 2012. And, among high-performing organizations, that number climbs to 83 percent. At the same time, nearly half of workloads – 45 percent – are expected to remain on-premises with dedicated servers. Read more →

Analytics Society of INFORMS

2017 Syngenta Crop Challenge in Analytics offers $5,000 prize

2017 Syngenta Crop Challenge in Analytics offers $5,000 prize

Put your analytics skills to the test and win $5,000 in the 2017 “Syngenta Crop Challenge in Analytics” administered by INFORMS and sponsored by the Analytics Society of INFORMS. As the world population increases and arable land decreases, it becomes vital to improve the productivity of the agricultural land available. Companies such as Syngenta strive to provide varieties of their crops to meet this need. Every year farmers have to make decisions about which soybean seeds to plant given information about different soybean varieties and knowledge about the soil and climate at their respective farms. These annual decisions are critical; after a variety is planted, the decision is irreversible. Unusual weather patterns can have disastrous impacts on crops. A highly desirable variety may be in short supply and unavailable for farmers. To ensure there is enough seed of the desired varieties for farmers, it is critical to evaluate which variety or varieties are more likely to be chosen by farmers from a growing region. Read more →

INFORMS Initiatives

Student Team Competition for tomorrow’s leaders in O.R. & analytics

A brand new INFORMS competition provides real-world workplace experience for undergraduate and master’s level students. Student teams will be given the same business problem, data sets and access to software to solve a challenging problem using an O.R./analytics approach. A panel of industry and academic experts will judge written submissions based on teams’ use of the full analytics process, from framing the problem to methodology selection, data use, model building, and innovation. Demonstrated “soft skills” in teamwork, communication and presentation will also be considered in judging. Read more →

Patrick Noonan

Continuing Ed: Essential practice skills for analytics projects

Immediately following the upcoming 2016 Annual Meeting in Nashville, Tenn., INFORMS will host a unique continuing education opportunity. Patrick S. Noonan, a professor at Emory University’s Goizueta Business School and whose experience with the management consulting profession spans 30 years, will teach an intensive, hands-on, two-day course titled “Essential practice skills for high-impact analytics projects” on Nov. 17-18 in Nashville. Read more →

INFORMS’ Certified Analytics Professional (CAP®)

Associate CAP helps young analytics professionals stand out

The INFORMS Associate Certified Analytics Professional (aCAP™) program enables emerging analytics professionals to obtain a competitive advantage over their peers with the distinction of a certification, while affording them the opportunity to build the experience and soft skills necessary for a full CAP certification. Read more →

Editor’s Cut 2016, Vol. 5 (Big Data Analytics) now available

INFORMS Editor’s Cut is a new, open access, comprehensive online multimedia library that identifies and utilizes a variety of great information about operations research and analytics across a range of current topics and issues. The latest issue on Big Data Analytics provides access to a wealth of content, including journal articles, media stories, podcasts and videos, as well as a variety of additional information from INFORMS and other sources on key issues, challenges and opportunities in big data. Read more →

INFORMS 2016 Annual Meeting

INFORMS Annual Meeting provides valuable insight for practitioners

The program for the 2016 INFORMS Annual Meeting in Nashville, Tenn., on Nov. 13-16 features a variety of content targeting topics of interest to analytics practitioners. In addition to the presentation of the Daniel H. Wagner Prize, which recognizes excellence in analytics practice, a selection of plenary and keynote speakers from organizations such as IBM and Amazon, panel discussions, sessions and presentations will highlight the latest news and applications of analytics across a wide range of industries. Read more →

Industry News

Frontline Systems launches AnalyticSolver.com

Frontline Systems, developer of the Solver in desktop Microsoft Excel, has released AnalyticSolver.com, a SaaS (software as a service) Azure-based platform that offers business analysts point-and-click tools to create predictive and prescriptive analytics models themselves, without needing expert data scientists or programmers – yet taking advantage of the full spectrum of analytic methods, from forecasting and data mining to simulation and optimization. Read more →

AIMMS releases AIMMS 4.21 with new functionality

AIMMS recently released AIMMS 4.21 that includes vertical drag and drop functionality for the Gantt Chart widget in the WebUI. It also offers “time window” functionality for this widget, which allows users to zoom in better on the specific part of the whole Gantt Chart that you are interested in. Read more →

Recent Features

Unstructured data processing usage

There’s no such thing as unstructured data

It’s long been popular to talk about customer interaction data such as clickstream, social activity, inbound email and call center verbatims as “unstructured data.” Wikipedia says of the term that it “…refers to information that either does not have a pre-defined data model or is not organized in a pre-defined manner” [1]. Thus, unstructured data is a term used to describe data that does not conform to a typical relational database structure. There’s valuable customer knowledge in this so-called unstructured data. But if it’s unstructured, how should consumer-facing organizations handle this flow of large amounts of data? Read more →

Figure 1: Situational intelligence brings together the domain’s business, operational and location intelligence to provide a 360-degree operational view.

Making effective decisions in real time

Decision-making based on data has historically been slow and cumbersome due to the time and effort required to store and prepare it prior to personnel analyzing it. It is no longer viable for people to analyze data themselves due to the volume, velocity and variety of data from business systems and from operational systems and the Internet of Things (IoT) that stream data in real time. In addition, to fully leverage the value in data, organizations can no longer afford to wait hours, let alone days or weeks, for details and/or requisite information that supports decisions. Read more →

Risk is almost always understated, effort is misapplied and unrealistic models will remain undiscovered.

Reducing cybersecurity risk

Hillary Clinton’s emails, Wikileaks and Edward Snowden, among others, have directed much attention to cybersecurity. New work indicates that the most serious component of cybersecurity risk is probably the use of inferior methods to assess that risk. Read more →

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Headlines

Grocery store data speeds early detection of food-borne illness

Foodborne illnesses, like salmonella, E. Coli and norovirus infections, are a major public health concern affecting more than one out of six Americans each year, according to the Centers for Disease Control and Prevention (CDC). During a foodborne illness outbreak, rapidly identifying the contaminated food source is vital to minimizing illness, loss and impact on society. Read more →

Gartner: Top 25 North American Supply Chain Undergraduate Programs

Gartner, Inc. recently released the findings from its biennial Top 25 North American Supply Chain Undergraduate Programs report. Fifty-one institutions participated in the report that is intended to support chief supply chain officers (CSCOs), heads of supply chain strategy and supply chain HR partners in building a strong portfolio of university recruiting and internship partners. Read more →

Study: Tweets better than Google Trends at forecasting TV ratings

How well does the emotional and instantaneous content in tweets perform relative to the more deliberate searches recorded in Google Trends in forecasting future TV ratings? In a massive big data analysis using data from Twitter, Google Trends and other widely used websites for entertainment information, a forthcoming article in the INFORMS journal Marketing Science finds that mining Twitter content is significantly more effective than Google Trends in its ability to predict future TV ratings. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

INFORMS Annual Meeting
Nov. 13-16, 2016, Nashville, Tenn.

CONTINUING EDUCATION

Foundations of Modern Predictive Analytics
Nov. 17-18, 2016, Nashville, Tenn. 

WORKSHOPS

The Arithmetic of Uncertainty: A Cure for the Flaw of Averages
A one-day (9 a.m.-5 p.m.) workshop with optional hands-on computer lab
Sept. 14: Washington, D.C. (Crystal City)
Sept. 20: Houston
Sept. 21: Dallas
For more information and to register, click here.

CAP® EXAM SCHEDULE

CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:


 
For more information, go to 
https://www.certifiedanalytics.org.